Have you ever seen an ad so compelling,
that you soon found yourself glued to it?
You just couldn’t stop reading!
Maybe you even took the plunge
and bought the product advertised.
Well, the good news is you can make
your own ads much more “hypnothical”
by simply adding some carefully chosen
“powerful words” to your copywriting.

There are some words that have been proven over time
to increase responsiveness when used in advertising.
The most powerful word you can ever use is “free”.
Most people can’t resist a freebie (of course
it has to be valuable, a piece of “junk” won’t cut it).

But there are lots of other great words that can
enhance your copy when used correctly.
You can really spice up your ads just
by using these words.

When looking for powerful words, always remember
some key psychological triggers that make
people want something. Here follows a
list of buyer triggers with some example
“powerful words” (you can always use
variations, such as “reveals” instead of “revealed”):

Exclusiveness: people love being in a “club”
most people don’t have access to. They want
to know what the secrets are. Here is where
words such as “secret”, “exclusive” and
“revealed” come in handy.

Guarantees: people want to be sure that
what they buy will work as advertised.
Words such as “proven”, “tested” and
“guaranteed” give them this safety feeling.

Success: people want to be successful.
Using words such as “success”, “miracle” and
“solution” make them feel they will be more
successful by using your product.

Make money: people are always looking for
ways to make money or increase their profits.
Words such as “make money”, “profit” and
“fortune” appeal to their greedy instinct.

Save money: as well as making money, people
want to save money too. Words such as
“bargain” and “discount” address this.

Expertness: people want to listen to
experts. Words such as “approved”,
“endorsed”, “specialist” and “expert”
make you stand as a subject authority,
or enhance your product’s appeal
if it’s recommended by an expert
(this is called “social proof”).

New: people want to see what the
“new kids on the block” are. Words such
as “revolutionary”, “breakthrough” and “new”
appeal to their curiosity about new things .

That should give you a start.
Next time you find a good ad,
pay close attention to what words are used,
and what psychological triggers they aim at.
Write those words down and keep them handy
for your own advertisements.

Once you start using powerful words
in your copywriting, you can watch
your conversions soar!

—–

Learn powerful copywriting tactics from Juan Pablo Cangas’
free newsletter!

Juan Pablo Cangas is a self-taught online entrepreneur.
He specializes in internet marketing & promoting,
copywriting and networking. In his website
(http://www.getfreedom.ws), newsletter and blog,
Juan Pablo teaches you how to how to promote and sale online
like a real pro, and gives you valuable gifts just
for following his advice!

Juan Pablo also shares his experiences and
business opportunities he is currently involved in,
so you can make money too.

You may reprint this article in any way, provided you
don’t modify it, and you include this resource box
in your publication.

External frame backpacks are used primarily for backpacking trips that will require all of the essential equipment to survive be brought with you. There are many great reasons to have an external frame backpack for a trip. This type of backpack consists of a visible metal frame that supports a nylon pack. The pack attaches to the wearer via two thickly padded should straps and a padded hip strap that goes around the waist.

The frame distributes the weight over the shoulders and the hips to alleviate the spine from too much pressure. The external frame does carry a high center of gravity that makes it a little harder to keep balanced during activities. This does limit a backpacker to activities that require minimal balance control like walking. Biking and skiing are not recommended while wearing an external frame backpack.

The advantages of external backpacks are mainly due to their versatility. They do also offer better ventilation for the dorsal area than most backpacks because the pack is somewhat suspended within the frame taking pressure off of the back. The frame can be used to tie or strap on extra equipment like tents or cooking utensils. This makes them a necessity for solo hikers and small groups that might require one person to carry the extra equipment.

External frame backpacks have become less popular in backpacking as gear has become more compact. Many tents and large gear fold down to manageable sizes that do not require the external frame to attach to. People’s activity demands are also a factor that has created lower demand for external frames. Adding jogging and biking to a backpacking trip makes a smaller internal frame the better choice because of its lower center of gravity. Travel constraints also make it hard to lug the larger packs of trains and planes, especially for those traveling to Europe. The traditional backpacker will always have the external frame, but technology is slowly phasing out the need for one.

For more of the best backpacking info visit http://backpack-buyer.info

Globalpropertydirectory.com is gaining steam as one of the worlds largest resources for real estate information. For a short time, individual agents, companies, and property owners can submit their listing for free. Listings include live hot links back to your website (good for search engine rankings and building up PageRank) a full description of your property listings, a map, and as many images as you’d like to provide.

Globalpropertydirectory.com has been built by a professional search engine optimization company, which will ensure your listing has a great chance of rankings on search engines. And in this time of turmoil in the real estate market, any additional exposure and traffic you can bring in helps. There are lots of potential buyers out there still - real estate is booming in many parts of the world, and the US market has a lot of great bargains for international investors. Once this site achieves a certain level of monthly traffic though, we will start charging for advertising and listings. So act fast to get your free real estate listings.

GlobalPropertydirectory.com is sure to help bring more visitors to your site, and uniquely qualified visitors - who are all potential buyers.

Companies, contact us about adding multiple listings via our data feed service.

Viral marketing can work wonders for any business,
web site or product. It can be a great source
of sales leads, one-way links and targeted traffic.
Yet, many marketers are not taking full advantage of
this ‘viral factor‘ in their marketing efforts.

How about you? Are you using any viral marketing
methods with your web site? Or does the word ‘viral’
make you cringe?

Many people believe ‘viral marketing’ is a myth,
one of those Internet follies that only happens
on rare occasions when some fantastic product or
site comes along.

In reality, viral marketing techniques can be used
by any web site — big or small. They can be used by
any marketer who takes the time to put some simple
steps into place. Viral marketing ‘done right‘ can have
many benefits. It will:

* increase your link popularity (often one way links)

* increase targeted traffic to your site

* build your brand recognition

* create targeted leads for your products

* automate your marketing efforts

Here are some simple viral marketing techniques
you can try with your web site, product or business:

1. Word of Mouth We have all seen this phenomenon
displayed with many products . People spread the word about
some great movie or gadget and suddenly everyone knows about
it. Human nature dictates we tell our friends about some great
product we have bought or found. Nature of the beast, it’s just
the way we are; so why not take full advantage of it?

If you have a web site — put up a simple ‘tell a friend’ form
so your visitors can easily tell others about your great site.
Easy and very simple to do but many webmasters don’t do it.
Similarly, if you have a newsletter, service, product or with
any aspect of your site… just include a few sentences at the
end of your copy, asking very politely, “if you found this
service, product or web site helpful — why not tell your friends,
family and colleagues about it.”

2. Branding Make sure you have a logo on your site or product.
Branding your site is very important if you want your site or product
to be noticed and talked about. For that matter, a catchy brand name
can be a ‘viral technique’ in itself; so try and come up with one
that springs from the lips with a distinctive ring to it!

People recognize brands, it gives them a clear image of your
site or product. Include your brand or logo on every page of your
site and on every product, service, material coming from your
site or business.

3. eBooks Savvy marketers jumped on this new invention
very quickly, they knew the ‘viral’ power of these little ebooks.
Ebooks are electronic files that can be downloaded from any web site and
distributed easily around the web. You can also have other webmasters
or marketers, ‘re-brand’ these ebooks with their own links. High quality
ebooks get passed along very quickly and are great viral tools.

Anyone can write a simple ebook on the topic of their site. If you
can’t write, just get permission to use a collection of articles
from the numerous ‘article directories’ on the web such as
www.ezinearticles.com or www.goarticles.com . Ebook compiling
software (in both .exe or pdf format) is relatively
cheap or can be found for free on the net. Just Google to find it!

4. Viral Software Some simple software products or applications
can be very viral, often passed around or downloaded from the web by
thousands each day. These have to be useful or handy products that the
users will desire: ecalendars, organizers, personal planners, link checking
software, and so on. Many are desktop products that sit on the computer
user’s desktop; prime location in the marketing arena.

And the best examples of this kind of viral software have
the company logo, sales message and contact email — with
LIVE LINKS to all of the above — conveniently displayed
within the product. These simple software programs can be great
viral promotional devices that spread like wildfire across the web.
(get an example of this below in the author’s resource box)

5. RSS Newest player in the viral game! RSS which stands for
‘Really Simple Syndication’ and just by the nature of what it
does; RSS is an awesome viral tool. Originally used by news
organizations to syndicate their news stories, it is usually
associated with Blogs because blogs use an RSS feed to distribute
their content. Good quality RSS feeds are picked up and
displayed by different web sites all across the web.

Since Microsoft has announced the next version of Windows will have
RSS integrated into its operating system, new RSS applications will
take viral marketing to heights that have not been witnessed before.
Alert marketers are already gearing up for this viral explosion.

You should also be gearing up for RSS if you haven’t already. Using a
simple site like blogger.com (owned by Google) will give you a basic
blog and RSS feed to spread your message or product to all interested
parties.

These are just some viral techniques that will help increase your
web presence. They will also boost your traffic and increase your links.
Used properly, these viral techniques will also spread your web
site, product or service around the globe.

What more can you ask for?

Get a Free DATEwise eCalendar & Personal Planner for your Desktop. It’s
a perfect example of ‘viral marketing’ in action! Click here for Free Desktop Calendar
Copyright © 2005 Titus Hoskins of Free Marketing Tools

This article may be freely distributed if this resource box stays attached.

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