Imagine this nightmare scenario…

You’ve spent considerable time and energy putting together what you consider to be a fair proposal for a decorative painting job that you really want to land. You’re finally sitting in front of your client revealing each intricate
detail of the finish that you want to create on their walls.

Your client seems excited and eager to get started. At
last, you reveal the total estimated cost of the project. Your
client is speechless and just gasps at you in wide-eyed
astonishment muttering that this is a lot more than she’d
hoped.

Are you left scratching your head wondering where you lost your client in your sales pitch? It’s simple. You didn’t
get a feel for your client’s budget during your initial
consultation.

Most clients won’t reveal their budget to you even if you ask them because they always want to get a lower price. So
ultimately you need to know a couple different ways of
discovering out how much money your client is willing to
spend.

The first way is to come prepared with a sample price list of all the wall finishes you do. This is not a price list,
per se, but a general list that breaks down the starting
rate for a basic room that measures 12 x 12 feet with 8 foot
ceilings.

So for instance, let’s say your starting rate for a
colorwash finish on a basic room size of 12 x 12 x 8 is
$500. You show your client this price on your list and tell
them that this is your starting rate and that you still need
to factor in windows, doors, actual measurements of the
room. By doing this your client will have some indication
of your prices when you do come up with your actual bid
amount.

The second way to gauge your client’s budget is by using
your samples. After you’ve been decorative painting for
awhile you’ll have a good idea how long each finish takes
you to accomplish from planning to completion. So if you
take the total cost of the finish (including materials and
labor costs) and divide by the square footage of the room
you’ll come up with an average cost per square foot. Take
this amount and write it on the back of the sample of this
finish in black marker.

As you’re reviewing your samples with the client you can
either casually point out the cost per square foot or let
them see it as they’re flipping the pieces over. You can
guarantee they’ll be sitting there doing some quick
calculations in their head as they’re looking at the square
footage cost for each finish.

If you’re worried about whether your bid is too high which is causing your client to now flinch at the price, there are a couple of things you can do to prepare yourself to bid
fairly.

First, do your homework in regard to the going hourly or
square footage rate in your area. Call around to some other
faux finishers or decorative painters to find out what they’re charging. When you’re speaking to them pretend you’re a buyer and ask for their basic rates. Now you’re armed with comparative prices.

Should you bid high or low on a project? I’ve always gone by the rule that if there are a lot of obstacles that will
be a nuisance such as high ceilings, lots of windows,
children or pets that’ll be running around, or if the client
will be difficult to work with, that I can justifiably
charge more for the contract.

Sometimes, when you’re first starting out and you’re really hungry for the job you may find yourself bidding low just to land the contract. On the other hand just make sure that you’re not bidding so low that you’re working for minimum
wage.

Also, when contractor’s bid low they skew the value of the work within the market unfairly for other decorative
painters, which is unfair to the industry as a whole.
Remember what they say: “if you get all your bids, you
probably are not charging enough”.

As you can see, there’s a lot to consider when you price
out a painting job. But with a little preparation you can win
more painting contracts and prepare your client for your
proposal.

Sylvia Jaumann has developed an A to Z guide to
starting a decorative wall painting business called
“How to Start Your Own Decorative Wall Painting Business” –
Proven tips, tricks and techniques from an expert
Click here now => http://www.startwallpainting.com